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Launched in October 2003, The Walrus publishes the very finest Canadian and international writers and artists. The Walrus is a general interest magazine aspiring to inform and engage Canada's thought leaders by offering sophisticated, in-depth journalism on topics ranging from politics and the economy, to technology, arts, and fiction.

• Paid circulation: 60,000
• Adults 25–54: 66 percent
• University graduates: 81.5 percent
• Post graduate/prof.: 43 percent
• Household income $100,000+: 31 percent
• Monthly website pageviews: 200,000